Wednesday, March 13, 2013

Grocery Shopping: Choices, Gimmicks & Displays


by M. J. Joachim

Grocery shopping has become quite the task these days. Walk into almost any grocery store and you are bombarded with choices, gimmicks and displays.

Choices

Some things simply need to do their job and nothing more. Toothpaste and toilet paper are the best examples I can think of here. If the flavors and scents don’t do it for you, the optimal and ultra, quilted softness might send you into a tizzy. Hmmm….optimal or ultra, quilted or layered? Cinnamon or mint? How about vanilla mint – eewww!

Each comes with their own price and all go directly down the drain upon use. Is it really that imperative to spend pennies vs. dollars, just to get a few extra perks like optimal or ultra softness? I’m stuck on this one. What's the difference between optimal and ultra when it comes to toilet paper please?

Gimmicks

There used to be a time when you could clip your coupons and head to the store. These days, you can barely clip any coupons. Instead, you need to find a coupon for printer ink, because that’s what you might be using a lot of to print your coupons. Of course, if you have a smart phone, you can save on ink and get the app for that.

Mix ‘n Match had a revolution when no one was looking. It’s become 10 for 10 and if you buy this product, you can also get that product (way over on the other side of the store – follow this handy map through all the different aisles for your convenience, while you’re at it…) for ½ price! Woohoo! Except in the process of picking up the other item for ½ price, you also loaded your basket with 5 different kinds of batteries, because with so many choices, you couldn’t be sure which one would work in your remote anymore!

Displays

These grocery store owners and managers do realize people and loaded baskets need to travel down the aisles to get the goods, don’t they? It’s really sad when people on the other end of the aisle are pulling over to the right, so people can pass them without knocking over those gigantic displays. It’s even worse when the product you need is directly behind the display. Just once, I’d like to play dominoes with those things and see if they all fall down!

Our local grocery stores stepped up to the plate on this one. They provided people with mini baskets to maneuver through the aisles. They’re also very happy that we make more frequent trips to their stores, because so much of what we need, doesn’t fit in the basket anymore.

Hmmm…

Wonder if this has anything to do with why the line at McDonald’s is always so long around here…yes, I do believe it could be a contributing factor!

Thank you for visiting Effectively Human.

M. J.

Photo credit:  A Shopper in Duane Reed, Pennsylvania Station, NY, Sergio Calleja, Creative Commons Attribution
©2013 All Rights Reserved